Pitch Deck · v3 · April 2026
For SMEs with non-continuous and discrete business systems

Own the system
that runs
your business.

No lock-in. No subscription. No vendor dependency.
Cost-efficient software and hardware, self-manageable by your own employees.

About · 01
About Us

Velo Working helps SMEs with non-continuous and discrete business systems — providing a full solution in automating and digitising their operations, by setting up no-code-based software and hardware that is cost-efficient and self-manageable by their own employees.

The result — in the owner's own words

Stops finding out problems after the damage is done.

Stops guessing if the numbers are real.

Stops losing everything every time someone walks out the door.

We sell the labour. You own everything else — the software, the data, the server, the workflows.

Act 1 · Ordinary World · 02
The ground beneath the economy

SMEs aren't a footnote
to the economy.
They are the economy.

99%
of all enterprises in Singapore are SMEs.
Enterprise Singapore
70%
of Singapore's workforce is employed by SMEs.
MTI 2025
97%
of all enterprises in Malaysia are SMEs.
SME Corp Malaysia
~48%
combined GDP contribution across Singapore and Malaysia.
MTI / BNM 2025
Act 1 · The Paradox · 03
Research · Why digitalisation rarely sticks

They want it.
Very few make it stick.

83%
of SMEs in Singapore have a digital transformation strategy in place.
ASME · SME Digital Study
~40%
of those SMEs consider their digital efforts a success.
ASME · SME Digital Study
7085%
of ERP projects fail on cost, schedule, or fit with the actual business.
Peer-reviewed ERP research
58%
of SG businesses cite high cost of technology adoption as the primary barrier.
SBF Business Survey 2025

The intent is there. The outcome rarely is. Between the strategy deck and the shop floor — something breaks.

Act 1 · The Unserved Market · 04
The market gap

Hundreds of thousands of SMEs.
The biggest players still can't fit.

The large ERP platforms, the Tier-1 consultancies, the global implementation partners — all focus elsewhere. Not because they don't see the SME market. Because their structure cannot serve it profitably.

01

Price floor.

Enterprise consultants charge S$200–550 per hour. Professional services typically run 100–200% of annual software licence fees. A 30-person SME cannot absorb a six-figure bill — and a Tier-1 vendor cannot profitably quote below its own fixed cost base.

Industry rates · Panorama Consulting
02

Product built for someone else.

Modules are built around idealised enterprise workflows: standardised inputs, clean master data, uniform roles. SME operations are messier — varied processes, tribal knowledge, non-standard work. The system does not bend. The SME is told to. Most can't afford to.

ERP-in-SME literature · MDPI 2021, 2016
03

Incentive misalignment.

Vendor revenue is licence + hosting + annual maintenance — paid whether the client sees value or not. "Finishing" is not the goal. Dependency is the business model. A client who finishes and self-manages is a customer lost.

Observed across ERP disasters · CIO

The biggest opportunity in the SG–MY digital economy is also the one the biggest players have the hardest time capturing.

Sources: SBF National Business Survey 2025 IMDA Digital Acceleration Index 2023–24 Panorama Consulting · Software Path MDPI ERP-in-SME research
Act 1 · Our Structural Fit · 05
Why we fit — structurally

Three advantages.
Not strategy. Structure.

We don't serve the SME market because we decided it was underserved. We serve it because our entire company is built to — and we would be unprofitable trying to do anything else.

01

Lean cost base.

No licence revenue to protect. No office-tower overhead to fund. Specialist engineers sourced globally, where cost-to-capability is strongest. The advantage is passed through to the client — not pocketed as margin. Our S$8,000 fixed scope is not a discount. It is our natural price.

02

Engineering fit.

We are engineers. Not IT consultants. Not business graduates with a factory manual. We have wired panels, debugged production lines, walked shop floors at 2am. When we configure an inventory module, we know where the physical bins sit. The system bends to your operation — not the other way around.

03

Aligned incentive.

We earn from work delivered. No licence markups, no platform commissions, no annual maintenance contracts. When the work is done, we leave. You own the software, the server, the data, the workflows. That alignment is why SMEs finally trust us to actually finish.

先为不可胜,以待敌之可胜 First make yourself unbeatable in structure. Then wait.

Act 1 · The Problem · 06
Problem 01 of 03

You can't uphold
your own data, knowledge, and history.

01 — Can't learn

The same problem keeps repeating.

Improvement meetings run on bias and loudest voice. Supplier lead times drift for months before anyone notices. Growth stalls at the founder's bandwidth, because every lesson has to pass through the founder's memory.

02 — People leave

Heavy penalty every time a key person resigns — or is just unavailable.

Retention cost spirals. You pay above market to keep the one person who knows how things work. A single resignation stalls entire workflows. Project risk is one bad Monday away.

03 — New hires can't catch up

Onboarding takes months of tribal knowledge transfer. Most leave before becoming productive.

You end up hiring above market rate just to attract people willing to absorb the chaos — effectively training talent that competitors will later poach.

Act 1 · The Problem · 07
Problem 02 of 03

You're paying
salary for duplicate work— and you don't track the cost.

Staff spend their days transferring information from hardcopy to softcopy, from softcopy to another softcopy, from email to spreadsheet, from spreadsheet to WhatsApp. Zero new information is created.

The hidden salary bill
Purchasing clerk
Re-types supplier quotations from email PDFs into an Excel tracker.
22 hrs/month
Production supervisor
Copies paper traveller job numbers into a daily WhatsApp report.
5.5 hrs/month
Accounts admin
Copies delivery order numbers from hardcopy binders into accounting software.
8 hrs/month
QC inspector
Logs rejection data on paper, re-enters into quarterly summaries.
16 hrs/qtr

A 30-person SME typically loses 1–1.5 full-time headcount to this work. Every month. Paid for activity that creates no new value.

Act 1 · The Problem · 08
Problem 03 of 03

When the data
going in is unreliable
everything built on top is unreliable.

Inconsistent inputs become inconsistent reports. Inconsistent reports become wrong decisions. Wrong decisions become losses you only discover after the damage is done.

01 · Wasted manpower
Hours per week correcting, reviewing, reconciling — effectively a full-time role cleaning what should have been right at source.
02 · Wrong decisions
Buying extra stock "just in case." Investing in the wrong equipment. Hiring headcount because workload reports are wrong.
03 · No deep analysis
Trend analysis, margin analysis, customer profitability — impossible to run on unreliable data.
04 · AI remains out of reach
AI forecasting, vision QC, predictive maintenance — all require clean structured data. Messy data = no AI = watching competitors compound every year.
Act 1 · The Compound Damage · 09
What standing still actually costs

Not four separate problems.
One chain. Each link forges the next.

Link 01
Poor operating efficiency
  • Output per employee drops
  • Work duplicated and re-done daily
  • Friction compounds in every workflow
Link 02
High burnout & turnover
  • Younger staff refuse low-value rework
  • Job satisfaction collapses under chaos
  • Career anxiety drives good people out
Link 03
Poor expense efficiency
  • Inventory can't be kept lean — cash trapped
  • Purchasing reactive, no leverage
  • Forecasting breaks down both sides
Link 04
Losing competitiveness
  • Higher cost base loses bids on price
  • Slow responses damage customer experience
  • Thin margin leaves nothing to reinvest

The chain runs one way. Break it at Link 01 — operating efficiency — and the rest of the chain never forms.

Act 1 · The Mindset Tax · 10
The most expensive sentence in the language

"We've
always
run it
this way."

Not a warning. An invoice — already accumulating, quietly, every month.

Every SME owner says this at least once. And the longer it's said, the more the cost compounds. The bill doesn't arrive in a letter — it shows up as a lost bid, a resigned foreman, an inventory count that no longer matches reality.

This is not a question of technology. It is a question of whether the business continues to run on one person's memory — or on a system the company actually owns.

Sources referenced
SBF National Business Survey 2025 · EDB / MAS 2026 · SME Development Survey
Act 2 · Meeting the Mentor · 11
Who we are

We don't sell
software.
We help SMEs
own the system
that runs their
business.

01

Engineers only.

Not IT consultants reading a factory manual. Engineers who have wired control panels, pulled wire harnesses, walked production floors, debugged lines at 2am.

02

Zero conflict of interest.

We don't earn from software licences. We don't mark up hosting. We don't take platform commissions. We earn from work delivered. Nothing else.

03

You own everything.

Your software. Your server. Your data. Your workflows. When our work is done, you don't need us. That is the point.

Act 2 · What They Really Ask · 12
A moment every SME owner has with us

Every SME owner asks us the same question. Eventually. Usually not in the first meeting — and not on a slide. It comes later, when the deck is closed and we're being walked to the door. Voice lowered. Almost casual. Like it's a secret they've been carrying for two years.

"What happens
when you leave?"
What they're really asking

"Am I going to end up stuck — the way I did with the last vendor?"

Act 2 · The Six Answers · 13
Six questions. Six structural answers.

Not a piece of software. A way of operating — designed around the questions every SME owner actually asks.

01
"What happens to my data — if we ever part ways?"
One integrated database, on your server. When we leave, you own every byte — the records, the history, the lessons.
02
"What if my staff forgets how to use it?"
The workflow is the system. No training PDF to forget, no memo to lose — the right way of working becomes the default way.
03
"What if I need to change something later?"
Drag-and-drop configuration. Your own staff extends and adjusts it. No support tickets. No annual contract.
04
"What if cash flow gets tight for a few months?"
No licence fees. No monthly subscription trap. You pay for tasks completed — and you can pause anytime.
05
"What if we outgrow it?"
Modular. Plug in one piece at a time. Keep what already works. Never rip-and-replace.
06
"How does the team actually stay coordinated through all this?"
One portal. Every message, every approval, every change tied to a record. One place to look — no more searching five apps for one answer.
Act 2 · The Service · 14
What we deliver

Three layers. Fully defined scope.
One accountable partner.

Layer 01 · Software

Seven core module areas.

  • Procurement & Purchasing
  • Inventory & Warehouse
  • Manufacturing & Production
  • Quality Management
  • Finance & Accounting
  • HR & Payroll
  • Sales & CRM

Additional modules (Safety, Logistics, Projects) plugged in as needed.

Layer 02 · Implementation Labour

The human work that makes software actually work.

  • Implementation, configuration, setup
  • Role-specific on-site training
  • Data migration (clean, map, validate)
  • Hardcopy-to-softcopy data entry
  • On-site survey and data capture
  • Scheduled reporting setup
  • Per-task ongoing fixes

On-demand human work — scoped task by task.

Layer 03 · Customisation

For clients whose needs exceed standard modules.

  • Integration with existing software
  • R&D of new software modules
  • Hardware sourcing
  • Control panel design & build
  • Wire harness & PCBA assembly
  • IoT sensor deployment
  • Custom fixtures

Engineering DNA — not outsourced, not guessed.

Act 2 · Fabrication & Production · 15
When the system needs hardware, not just software

Production hardware.
Sourced, managed, delivered.

One partner. A curated vendor network across Singapore, China, and India. We scope the requirement, select the right vendor, manage the schedule, run quality assurance, and arrange delivery — so you deal with us, not three factories.

A · Metal Fabrication

Custom structures, enclosures, assemblies.

  • Steel structures & assemblies
  • Electrical enclosures
  • Architectural aluminium & cladding
  • Rail transit components
  • EV / ESU housings
B · Cable & Harness

Single harness to batch production.

  • Industrial wire harnesses
  • Automotive-grade assemblies
  • Defense-grade cabling
  • Custom power cables
  • Fiber optic & defense optics
C · Control Panels

Relay logic to PLC automation.

  • Industrial & remote I/O panels
  • Stainless panels for harsh sites
  • Pre-wired box-build assemblies
  • Ex-rated junction boxes
  • Schneider PLC · Magelis HMI
D · PCB & Electronics

Board assembly & box-build.

  • SMT PCB assembly
  • Through-hole & mixed-tech
  • Box-build electronics
  • Industrial & defense-grade
  • Medical, biometric, railway
E · New Energy

EV, ESU, and grid-tied hardware.

  • EV charging cabinets
  • ESU control cabinets
  • Lithium battery oven housings
  • Grid-tied structural components
  • Custom enclosures, to spec
Singapore quality, global cost. One scope. One schedule. One QA standard. One point of accountability — local.
Five categories · One partner
Act 2 · The Positioning · 16
Why us, instead of everyone else

Three structural differences
incumbents cannot copy.

01

Honest pricing, by structure.

Others earn from licence fees, annual maintenance, and expensive IT day rates — recurring income whether or not you see value. We earn from work delivered. Our monthly fee is deliberately low, or zero between projects. Finishing the work is the objective.

02

Lean company, global talent.

No complicated internal workflow. No heavy overhead. We source specialist engineers worldwide, passing the cost advantage through to you — not pocketing it. Large consultancies can't quote S$8K for a fixed scope because their structure makes it unprofitable. Ours doesn't.

03

Engineers only.

Not IT consultants with a certification. Not business graduates reading a factory manual. Engineers who have wired panels, written PLC code, debugged production lines. When we configure your inventory module, we know where the physical bins sit.

The question isn't "how can a non-IT company configure systems?" The question is — why would you want someone who's never touched a machine configuring the system that runs your factory?

Act 3 · Case Study · Before · 17
The prospect's starting state

A 40-person
precision machining
shop in Tuas.
Twelve years running.

Spent S$65K on an ERP two years ago. Vendor ran impressive demos, promised the world, disappeared six months after go-live.

Today only 2 of 12 modules are used. Staff bypass the system for Excel. Inventory data doesn't match the warehouse.

Module adoption
2 of 12 active
Staff work around the system, not with it.
Inventory accuracy
~60%
System says one thing. The shelf says another.
Monthly vendor cost
S$2,500/mo
Hosting + "support." Tickets take 5 days.
The real damage
The boss has lost trust in the idea that technology can work for a company his size.
Act 3 · Case Study · After · 18
90 days later

Same software.
Same team.
Completely different outcome.

Module adoption
2 of 12 active
8 of 12 actively used
Inventory accuracy
~60%
95%+
Monthly system cost
S$2,500 / month
S$25 / month
Report generation
Manual, 2 hrs/week
Automated, real-time
Annual hosting savings
~S$29,700 / year
Total rescue cost
S$12K one-time

The system is now his.
Not the vendor's. Not ours.

Time on site
4 weeksconfigure + stabilise
Week 1 audit. Weeks 2–3 reconfigure. Weeks 4–8 on-site stabilisation — 2 days/week tapering to 1 day/week. We leave when the team owns it.
Act 3 · The Ultimate Goal · 19
The real prize

Every task assigned
to the right mechanism.
Nobody wasted on the wrong work.

Mechanism 01

Human

Best for

Judgement, relationships, creative problem-solving, handling exceptions and edge cases.

Worst for

Repetitive data entry, rule-based routing, status tracking, copying numbers between screens.

Mechanism 02

Digital System

Best for

Consistent rule-based workflows, record-keeping, scheduled reporting, cross-department visibility.

Worst for

Interpreting ambiguous situations, moments requiring human judgement and accountability.

Mechanism 03

AI

Best for

Pattern recognition, forecasting, classification, natural language — but only once clean data exists.

Worst for

Anything requiring accountability without oversight, or situations with no training data to learn from.

Humans doing what humans do best. Systems doing what systems do best. AI doing what AI does best.

Act 3 · One Next Step · 20
One small step. Zero commitment.

Book a
30-minute
diagnostic.

Not a sales call. We walk your floor (or your screens), quantify what the current operation is actually costing you — in hours, dollars, risk — and tell you straight whether a system is worth it.

If it's not worth it for your business — we'll say so.

Book the diagnostic
Founder
Ronnie Yap
WhatsApp / Phone
+65 9894 3004
Email
ronnie.yap@veloworking.com
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